How Small Business can effectively use Blogs for Marketing - Part 1

        How Small Business can effectively use Blogs for Marketing

• How can Small Business use Blogs to counteract Negativity on Social Media ?
• How can Small Business use Blogs to counteract a Market Downturn ?
• How can Small Business use Blogs to counteract adverse reports in Conventional Media ?
• How can Small Business use Blogs to gain New Customers ?

          One of the main issues that is given as feedback by Small Business
          to Social Network Marketing is the

          lack of Time
          to create an effective Social Media Strategy .

          There is no clearer example of this than the blogosphere ,
           and Blogs are starting to influence every area of Marketing .


          An example of this is a recent Travel segment on the Fox Network ,

          where all three invited guest Travel experts were Bloggers .

          Only a few years ago , guest commentators would be all Magazine Editors ,

           whereas now popular Bloggers are now invited to comment .


         We would recommend for your Small Business to contract Social Media Consultants

         to create a Blog Marketing Strategy for your Business .

         Here is what you need to look for in contracting
         a Social Media Consultancy

1. Does the Social Media Consultancy have experience managing Small Business in varying fields ?
2.  Does the Social Media Consultancy understand the problems that Small Business owners  experience on a Daily basis ?
3. What advice does the Social Media Consultancy give in regard dealing with Negativity on Social Networks ?
4. Does the Social Media Consultancy equally represent the interests of Small Business as well as Big Business ?
5. Why do Big Business and Small Business have different Social Media needs ?
6. Why is the same Social Media advice being given to Small Business and Big Business when their needs are different ?
7. How can Small Business solve the Social Networking time problem ?

          There is a huge difference in the Marketing needs of Small Business

           and  that of Big Business on the Social Networks ,

           which is not recognised by many commentators .

          Big Business has the time and Staff Resources to engage

          Negative Customers in the Public arena with endless chatter ,

          whereas it may not always be wise for a Small Business to do so .

          Ensure that the Social Media advice you are being given
         
          is tailored to your individual Business needs .

        
         If your Business is in trouble because of the Market downturn ,

         the last thing you will want to deal with is Negativity on Social Media .

         Instruct your Social Media Consultants to deal with the issues of complaint
        
         in a seperate Blog which you have control of .

         Don't ignore the issues - Don't get drawn into arguments defending your Business .

        Instruct your Social Media Consultants to present Solutions to the problems raised .
      
        An effective Problem-Soving Blog will reverse the tide of negativity ,

        and effectively  increase the Success of your Business ,

        regardless of Market conditions .

         

         Copyright - Alpha Business Consultants - 2011