Why some Car Brands are getting it wrong on Social Media

          Why some Car Brands are getting it wrong on Social Media - Part 21

• Do you really want to read about tail light complaints of 1984 Models on the Page of your favourite Car maker ?

         I recently responded to an Ad on a Social Networking site
         about the latest model from an   iconic European Brand carmaker .
        The Ad emphasised the brilliant latest green technology .

        Enthusiasticly I clicked on the Ad
        and opened the Business Page for the Car Brand .
        What a disappointment !
        The Page was brilliantly designed ,
         had great Marketing appeal ,
         but .........................................

         the first thing I saw on the Page
         was an elaborate whinging session from someone who had
         just purchased a 1984 Model of the Brand  
         and couldn't get a particular minor  light working .
         This was then followed by endless back and forth drivel .

         The solution was finally given ,
         ring Customer Service on ..... .

         Next !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

        In the words of John McEnroe ,
        " You cannot be serious !! " .

        Why go to all the expense of creating a fantastic Business Page ,
        if you are not going to Monitor properly
        the silly negativity posted by ' Jokers ' on your Page ?

        Why not privately deal with petty complaints ?

        Why does the trifling issue have to occupy centre stage on your Wall ?

        This does not show your Customers that you are prepared to interact
         with any complaint ,
        no matter how silly .

        It shows your Customers that you have a complete disregard
        for their valuable time .

        Nobody wants to trawl through endless diatribes about 
        a light that won't work on a 40 year old Car .

       Stop listening to the ' Silly Social Media Experts  '
       who are telling you to play with the ' Joker ' ,
       and start listening to your Customers .
       Just because you have a Business Page on a Social Network
       does not mean that you throw Common Sense out the Window .

       Deal with minor complaints through private DM's ,
       or by Direct phone call ,
       or by Email .
       Not on your Business Page Wall
       and lose valuable Customers .



      Copyright - Alpha Social Media - Craig Holme - 2011